3.3.7 Keywords

In this section, we delve into keyword analytics for a selected source. Keywords play a vital role in understanding trends and user interests, and this section equips you with the tools to analyze them effectively.

Functionalities and Charts

Search Keywords and Save Keywords

The "Search Keywords" feature allows you to search for specific keywords within the selected source. You can also save keywords of interest for future reference and analysis.

Select Saved Search Keywords

Retrieve and select previously saved keywords for analysis. This feature streamlines your keyword-focused research.

Keywords OVERVIEW

Gain insights into the performance of selected keywords with the "Keywords OVERVIEW" charts. This section includes various sub-charts:

ADMIN POSTS

Track keyword mentions in administrative posts to understand their usage in official content.

AUDIENCE POSTS

Analyze how keywords appear in audience-generated posts to gauge user engagement.

AUDIENCE COMMENTS

Explore keyword mentions within audience comments to assess user sentiment and interactions.

POST AND COMMENT TIMELINE

Visualize the timeline of keyword mentions in both posts and comments.

SOURCE TYPE DISTRIBUTION

Determine where keywords are most prevalent among different source types.

MOST ENGAGING POST TYPE

Identify the post types that generate the most engagement when featuring the selected keywords.

Ratio Analysis

FOLLOWERS RATIO

Analyze the ratio of followers influenced by the selected keywords.

ENGAGEMENT RATIO

Evaluate the engagement ratio related to posts containing the selected keywords.

Topic

TOPIC CLOUD

Visualize the most discussed topics related to the selected keywords in a word cloud format.

TOPIC TIMELINE

Track the timeline of topics associated with the selected keywords.

SHARE OF PRODUCTS

Understand the prominence of different products or services in posts featuring the selected keywords.

Sentiment

POSITIVE SENTIMENT

Assess the positive sentiment associated with posts containing the selected keywords.

NEGATIVE SENTIMENT

Evaluate the negative sentiment related to posts containing the selected keywords.

SENTIMENT TIMELINE

Visualize the sentiment trends over time in relation to the selected keywords.

SENTIMENT DISTRIBUTION

Analyze the distribution of sentiment across posts featuring the selected keywords.

BUZZWORDS

Identify trending buzzwords associated with the selected keywords.

Ranked Posts

TOP INTERACTIVE POSTS

Discover the most interactive posts featuring the selected keywords.

TOP POSITIVE POSTS

Find the top posts with a positive sentiment related to the selected keywords.

TOP NEGATIVE POSTS

Identify the top posts with a negative sentiment related to the selected keywords.

TOP POSTS WITH RESPECT TO A PARTICULAR TOPIC

Locate the top posts that are relevant to a specific topic associated with the selected keywords.

Audience Activity

Comment List

Access a list of comments related to posts featuring the selected keywords to gain insights into audience engagement and discussions.

Export Full Page

You can export the entire keyword analytics page as a PDF and share it via email for comprehensive reporting.

Conclusion

The "Keywords" section provides a robust set of tools and charts to analyze keywords within a selected source comprehensively. From sentiment analysis to tracking engagement and buzzwords, these functionalities help you extract valuable insights and make data-driven decisions.